At JVW, football is more than just a game, it’s a foundation for life and her story lives here.
“Her Story Lives Here” is where we celebrate the journeys of our players, young women who’ve come through the JVW Development Pathway and gone on to shine not only on the pitch, but in life beyond it. From grassroots to greatness, these stories are a reflection of our commitment to building strong, confident, and well-rounded individuals.
Every pass, every tackle, every goal contributes to a greater journey. At JVW, we don’t just develop footballers, we shape futures. Because when we say Her Story Lives Here, we mean it in every sense.
Whether they become champions on the field, leaders in their communities, or trailblazers in new careers, their story begins at JVW
A Pathway with Purpose
Our development system begins with early talent identification and continues through structured stages from the ages of 9 up to the JVW First Team competing in the Hollywoodbets Super League. Many of our players also compete in the JVW Schools League, a flagship initiative that offers schoolgirls the opportunity to play in a structured, competitive environment while balancing academics and personal growth.
Throughout this journey, we place as much value on character-building and life skills as we do on technique and tactics. Players are encouraged to lead, learn, and evolve, on and off the field.
Guided by Role Models
At every level of the JVW pathway, our players are mentored by those who’ve walked the path before them. From former graduates to national team stars, active role models are consistently around the JVW program. They aren’t just there to lead, they’re there to inspire.
This consistent exposure to role models, combined with daily values-led coaching, ensures that our players are equipped not only for football success but also for life after the final whistle. Many of our graduates go on to thrive in professional sport, further education, business, and leadership roles, always carrying the lessons they learned here.
A Safe and Supportive Environment
What sets JVW apart is our unwavering commitment to providing a stable, safe, and friendly environment. Here, players are supported not just as athletes, but as individuals. We foster a culture where they feel seen, heard, and valued. This is a space where confidence is built, mistakes are welcomed as learning opportunities, and personal growth is a shared goal.
Our club is built on the principle of unity. Whether it’s training sessions or match days, every player is surrounded by a community that believes in collective strength and individual potential. Coaches, senior players, and staff operate with a shared mission, to lift as we climb.


