A ground-breaking partnership with World Cup-winning Springbok star, Bryan Habana’s MatchKit.co has come to life amidst the Covid19 pandemic, showing that the Elite Girls Program continues to do more for the women’s game. With our focus on the development of female football players, we now have another opportunity to give our athletes a platform to reach higher levels in the sport.
2.6 million fans connected to Habana’s MatchKit in first six weeks with key focus on giving female athletes a platform to commercialise their personal brands.
To date, MatchKit.co has signed up athletes who are connected to 2,600,000 fans globally, generated R44,000 in revenue and the tech has been used to crowdfund an additional R29,000 for charity. (These stats and more can be viewed in the MatchKit launch video: https://www.youtube.com/watch?v=YOrkn5Lf63c )
‘’I am so glad that companies and brands are starting to see the great investment in the ever growing Women’s Football market. I hope that through this partnership and platform, more of our athletes will not only be able to be exposed to professional clubs, but to start branding themselves in a way which will influence more sponsors to come on board. I am excited for the future of this partnership, and know that this is still the beginning of many more great things to come” – said Janine van Wyk
Building a personal brand is an important part of any athlete’s career, which enables players to highlight their unique skills and experiences and to present it to the world.
MatchKit co-founder Mike Sharman adds, “We are buoyed by the calibre and diversity of our athlete sign ups as well as the sporting bodies and representatives that have signed up to use our minimum viable product (MVP) to date. We have already concluded deals with:
- Janine van Wyk’s JVW FC, where we are working together to help elevate the personal brands of the young women associated with the club
- Irish Women’s Rugby, where we are currently onboarding the international 15s team
- ProSport International, one of South Africa / Africa’s largest management companies
- Pollywog, surfing brand that will leverage our tech, in order to scout a new ambassador
JVW Players add to the rising number of female athlete’s who are growing their personal brand on Matchkit.co, a profiling platform that should be able to raise the game.