JVW Football Club receives a 2-year Mitre ball partnership

JVW Football Club are recipients of a 2-year Mitre ball partnership encompassing the Clubs and all youth divisions. The deal will see the SASOL Gauteng champions and national runners-up playing with the Mitre Relay ball which is a tough foam backed thermoplastic polyurethane (TPU), soft but durable ball.

The popular Mitre brand, established in 1817 and celebrating its 200th this year, and the official ball of 40 FA Cup Final’s, has acquired the JVW FC’s ‘Official Ball Supplier,’ rights for the next two years. As part of the two year partnership, Mitre will provide balls and technical equipment to all the teams. The ladies franchise owned by Banyana captain Janine Van Wyk, joins the PSL trio of Bloemfontein Celtic, Platinum Stars and Maritzburg United in Mitre’s local sponsored clubs.

While Mitre is the world’s oldest football brand, the company also has a long heritage with non-football iconic sports. Muhammad Ali wore Mitre in his 59th professional fight against Leon Spinks while Mitre was also the official ball supplier to the 1987 Rugby World Cup. In 2003 the Mitre ball was used in The Netball World Championships held in Jamaica. The England national netball team also appeared at the tournament wearing Mitre apparel. Australian cricketer legend and record breaking test wicket-taker, Shane Warne, was signed to wear Mitre footwear and protection.

Mitre is the English Football League’s Official Ball, and the Delta Hyperseam is featuring in 1,656 matches across the Sky Bet Championship, League 1 and League 2 this season. Mitre is the official ball to be used in the EFL Cup Final between Manchester United and Southampton to be played at Wembley Stadium on Sunday, February 26 2017.

JVW FC & Mitre SA

Grant Stephen, Managing Director of Legacy Sports and Leisure who own the Mitre distribution rights in South Africa, said:

“We acquired the Mitre brand in 2014 and immediately decided to re-focus on the football market where the inherent strength of the brand lies. We were really impressed with JVW FC and their vision for the future and am delighted to have come to an agreement which will see our ball being used for all their home matches.”

Grant Nicholls, Managing Director of Papadi Sports Marketing and official agent of Mitre was delighted at the deal.

“Women’s football is growing in leaps and bounds and JVW FC are an excellent club that is constantly striving to improve. The ladies game deserves more recognition and we hope this may be a small catalyst to generate more corporates into supporting woman’s football. “

Lauren Duncan, JVW FC Spokesperson congratulated Mitre for their commitment to the growth of women’s football.

“We are extremely pleased to have partnered with Mitre, and commend the brand for getting involved and backing women’s football. This sponsorship has been an absolute blessing, and we deeply appreciate Mitre’s confidence in our club.”



For more information, please contact:

Grant Nicholls (Papadi Marketing c/o Mitre South Africa) on + 27 (011) 022-5920 or sales@papadi.co.za

For further information, please visit www.facebook.com/MitreSouthAfrica/